Insights

The Brazilian Jiu-Jitsu (BJJ) landscape is evolving—and influencer marketing is becoming one of its most powerful forces. With the debut of UFC BJJ 1, the UFC has officially embraced the grappling world as a standalone product. This move doesn’t just validate BJJ as a professional spectator sport; it signals a major opportunity for athletes and brands alike to engage with a rapidly growing, global audience.

Do you partner with athletes or influencers? 💥 Athletes bring prestige, real-world credibility, and built-in fanbases. But here’s the catch:  ➡️ They charge a premium.  Many top-tier athletes have agents, contracts, and appearance fees that reflect their status — and rightfully so.  But that doesn’t always translate to content performance or ROI. On the flip side, influencers, especially micro-influencers (10K–100K followers), are: